Earth Hour

by Nurcha Marketing

March 25, 2022

Have you ever wondered what the world would look like if it were to fall into complete darkness? Imagine if there was no electricity, powered machines, or fluorescent lights. Do you think you could survive for a week? A day? What about just one hour?

What is Earth Hour?

Earth Hour is the world’s biggest movement to protect our planet. Every year, on the last Saturday of March at 8:30pm, millions of people from around the world will unite together and turn off their lights. Although it may seem insignificant, the simple act of turning off lights creates a powerful message when it is replicated around the globe.

Earth Hour is your chance to make a statement against climate change.

Turning your lights off for Earth Hour means more than just saving power. It means making a promise to the planet. It is a symbolic gesture that you understand the need for a more sustainable future, to benefit people, the environment and the planet.

How Do I Get Involved?

It’s easy! The straightforward concept of Earth Hour means that anyone can get involved, no matter your age, income or background. It’s also a great time to encourage schools, workplaces and loved ones to get involved and help spread awareness about the global climate crisis.

Things you can do during Earth Hour

Believe it or not, but going just one hour without technology sounds terrifying to some; especially those who have been raised under the constant background noise of television and social media. For those who need some reassurance or inspiration, here are a few of our favourite things to do when the lights go out:

Reconnect with loved ones

Campfires as cavemen. Storytelling can be powerful in connecting us to those we love. Take this opportunity to ask how your partner’s day was, talk about your school with your kids, and reconnect with those you live with.

Meditate

People often struggle to meditate due to too many distractions. Sitting in a quiet, dark space without technology is the perfect chance to sit and reflect. Perhaps you can use this time to imagine a brighter future, where renewable resources are the standard and our ecosystems are thriving.

Play games

Most households have a miscellaneous cupboard in their home that is colloquially known as “the games cupboard”. It generally contains a dusty box of Monopoly, a deck of cards (minus a card or two) and an old chess game. Indulge in nostalgia and reacquaint yourself with the joy of playing games – just don’t blame us for any arguments that occur in the heat of the game.

Get creative

This is your chance to pull out a pen and paper and exercise those creative muscles. Why not start a journal entry, or if writing doesn’t work for you, grab a paintbrush instead and see where your imagination takes you!

Read

There is nothing more calming than reading by candlelight. This is your time to relax, so grab a new book or perhaps an old favourite, curl up somewhere comfortable and watch the hour just slip on by…

Go Beyond The Hour

Taking the pledge to join Earth Hour means more than simply turning off the telly for an hour and putting away the laptop. It means acknowledging that we, as a collective community, must work together to fight against the climate crisis and achieve sustainable life for all. Some more actionable steps you could take are:

Switching to solar power
Eating a plant-based diet
Cleaning up our beaches
Reducing your use of fossil fuels and non-renewable resources
Educating family and friends on the impacts of climate change

Our mission at Nurcha is to never lose sight of the bigger picture. Every product we choose, meal that we make and event that we promote, has been specially selected because it shares our values and beliefs. We hope that you will join us this Saturday the 26^th of March at 8:30pm and turn off your lights in support for greater action on climate change.

Together we can make a difference.

Written by Mairead R.

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Earth Hour

What is Earth Hour?

Earth Hour is your chance to make a statement against climate change.

How Do I Get Involved?