The History of Nurcha

We are changing the world one meal at a time.

SINCE 2004

The Nurcha Story

The history of Nurcha is interesting to say the least. We have come a long way from our early days…

Initially launched in 2004 as the Coastal Wellbeing Centre, we grew a loyal following that allowed us to open Cafe Nurcha in 2014. We ran both businesses side by side but 5 years on, we came to understand that Nurcha was where it was at!

2019 saw us merge both brands, and Cafe Nurcha has since evolved to become known as the key vegan lifestyle destination on the Sunshine Coast.

We have not forgotten our humble beginnings and we never will. One of our key values is that of community, and our Nurcha family means the world to us.

a very special little bird

The Nurcha Logo

Cafe Nurcha is a family-owned business founded on a philosophy of integrity, and a dedication to delivering quality goods at competitive prices. We have a focus on sustainability, veganism, health and conscious living.

Our logo has been especially designed to reflect the history of Nurcha, our values and our hopes and dreams for the planet.

vegan food is the key to the cafe nurcha’s history

World peace starts in the kitchen.

We support your decision to make positive product choices and are proud to provide our extensive range, both online and in person at one of our two locations.

From cruelty-free groceries, to eco-friendly cleaning products, gorgeous gifts and homewares, there’s definitely something for everyone.

Food is our specialty, and our 100% plant-based cafes showcase the colour, flavours, textures and beauty that a vegan diet can offer.

At Nurcha, we believe that eliminating animal products from your lifestyle is of huge significance in helping the planet.

If you’ve made the choice to become vegan, you’ve probably discovered by now that it’s not always easy or convenient to find everything you need.

family owned. family run

The history of Nurcha is all about family.

a word from TWO OF our founders, brothers matt and marty.

“Cafe Nurcha began with our mother’s therapy business that was based in Bli Bli. We then moved our little business to a back alley store in Maroochydore. Many years of working hard, and following our gut and fast forward to today, we have a business and a team that we’re super proud of.”

“When our little 40 square meter store first open, we had a walk down an alley to find us, a couple of therapy rooms and a small retail store. It was very humble, and very small, but good fun!”

history saw cafe nurcha evolve.

“We began to expand and acquired some of the surrounding spaces.

Our families were vegan, and I had some hospitality bac kground so we thought why not throw a cafe into the business and see what happens! I figured the only way I could do it is if it was plant-based, so we just went out and gave it a shot.

We decided that the community needed it, and they seemed to agree! It’s been an amazing journey to be a part of”.

Nurcha loves Coffee! Coffee beans for espresso in heart shaped bowl, coffee concept

The Nurcha Ethos

We understand that in today’s society, it is hard to maintain an earth-friendly approach at all times. But we need change. We need to make a difference. How do we achieve this? We do so by TRYING.

We don’t need a handful of people doing sustainable living perfectly, we need MILLIONS of people doing it imperfectly.


We walk the walk AND talk the talk. We live by our values. What you see is what you get – from our staff, to our food, to our product ranges.


From our products, to our processes, to our packaging and even our decor choices, sustainability is always our close to our heart. We aim to do no harm. It is a hard call, but we work hard to achieve this in all that we do and offer.


Cafe Nurcha sources food products locally whenever possible. We collaborate with local businesses and producers who have values that align with ours. Our lifestyle product offerings are always produced ethically and we carefully curate this before adding any new brands to our range.


We all seek to find our “tribe”. Diversity, tolerance and community are what we strive for. We embrace all beings and wish happiness to all. Everybody is welcome at Nurcha.


We believe that to create change, we must accept change. We embrace new technologies in a bid to evolve and forever improve on our sustainability practices and the footprint we leave on the earth.


We carefully select our product ranges and menu items to ensure that they can be enjoyed by all. Our planet can never benefit if only a small few can afford to live sustainably or eat vegan. Our pricing structures are designed to be within reach of everyone, regardless of budget.

Vegan Life + Nurcha

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